The term unicorn has emerged from the US, suited more to the American context, and India needs to celebrate 'Indicorns' with its own benchmarks of success and business goals tailored to the Indian context, Snapdeal co-founder Kunal Bahl said on Tuesday. Drawing attention to the rampant usage of the term 'unicorn' in the Indian venture capital industry, he said the world and India have been celebrating unicorns for many years now, but it's important to ask why this concept exists in the first place. The term "unicorn" was created by a venture capitalist in the US to describe companies valued at over USD 1 billion -- "a mythical figure", the entrepreneur-turned-investor said. "India's income levels have gone up. We are seeing companies become profitable in 2-3 years from the starting point. Then why is there an obsession with a currency that is not ours? An amount which is irrelevant in our context, like why Rs 8,300 crore (USD 1 billion)?" he said. Rather, it is better to build ...