Sweden’s biggest news publisher Bonnier News is offering readers personalised bundles of content from across its group of titles in order to boost subscriptions. Bonnier News owns more than 50% of the Swedish newspaper market including three national titles in the broadsheet Dagens Nyheter, tabloid Expressen and business title Dagens Industri as well as 47 …

The post Bonnier News CEO interview: Content bundles and personalisation to boost subs appeared first on Press Gazette.