From irrelevant to influencer! How your horse would build a social media following (if he had his own account)

Icelandic pony yawning — What would horse influencers post if they could?

In a very literal sense, horses are influencers. If you own, share or regularly ride one, chances are they “influence” a lot of your choices and spending habits. In this digital age, though, “influencer” means something entirely different. Nowadays, you’re most likely to hear the term in reference to someone with a popular social media […]