Picture a typical morning in your life. You might go to a coffee shop, where you’ll see more customers using their own reusable cups, rather than disposable cups. As you enter a clothes shop, you might notice that, while high street chains continue to stock cheap low-quality clothes, many consumers are more aware of the scourge of fast fashion and instead opting for more expensive but higher-quality clothes produced in more ethical environments. As the deadline for Scotland to fulfil Net Zero targets approaches (2045), the wider Scottish public is becoming increasingly conscious of the need for sustainable choices.