Supermarket own-label English sparkling wines are often much cheaper than the prestige products on the shelves

Because I’m a freelance writer and not a hedge fund manager, I’m always very pleased when I find a way to enjoy the things I love for a bit less. Take English sparkling wine. Once a prestige product that only in-the-knows could pick up from specialist retailers, it’s now reaching a wider consumer audience than ever thanks to the supermarkets.

Many supermarkets have even developed their own-label English sparkling wines, which they buy in and bottle under their own name. Sometimes they divulge which producer they sourced them from and sometimes they don’t (especially if the brand in question feels that association with a supermarket might cheapen its reputation). Crucially, however, they’re much cheaper than regular English sparklers, which tend to go for at least £30-40.