That’s 30g of protein within half an hour of waking, then a spot of “low-intensity” cardio. Doesn’t sound so bad, does it? Don’t be fooled

In my continued quest for self-optimisation via silly wellness stuff, I was intrigued by a Vogue article on a new morning routine: 30/30/30. That’s 30g of protein within 30 minutes of waking, then 30 minutes of “low-intensity” cardio. Apparently, it has “gained serious traction on social media”.

Why not try it out? Well, for a start – and in fairness, Vogue mentioned this – it was devised by Gary Brecka, a “biohacker” (sigh) and Make America Healthy Again (Maha) enthusiast, who recently called Robert F Kennedy Jr “a true force of nature”. I suppose he is, like a tornado or a plague of locusts.