Former Spice Girl hosts work by some of biggest names of 20th and 21st century at London fashion store

A customer in the Victoria Beckham flagship store in Mayfair in London looks astutely up at a Richard Prince painting. The untitled work by the American artist depicts four figures in bold acrylic and oil, and is estimated to be worth up to $600,000 (£480,000). “Richard Prince reinvented himself during every decade of his career; he always challenged himself to do something completely different,” Haleigh Stoddard, Sotheby’s head of contemporary curations, says.

It’s a description that’s entirely befitting of Beckham herself. From Spice Girl and Wag, to a fashion designer revered for her contemporary command of quiet luxury, Beckham is known as the queen of reinvention. Now she’s trying her hand at something different once more: art curation.