In the market for some new bed linen? We asked those with seriously stylish homes for their brands of choice

Watch any of those TV shows behind the scenes at posh hotels and the bedrooms will have one thing in common: crisp white sheets, immaculately styled. In our own homes, the reality may depend more on whichever bedding happens to be clean that day. The sheets might have been crisp and brilliant white at one point, but now have seen better days. Sound familiar? It could be time for an upgrade. Be smart about what you buy and look after it well and it should last you well into the next decade.

While for some, five-star-worthy white cotton is the only way to go, others prefer to add a little detail: a subtle stripe, say, or some pretty embroidery in a contrasting colour. Perhaps you want artfully relaxed linen in an Instagram-friendly hue.