In this week’s newsletter: Sink your fangs into these ideas to make sure you don’t look like you’re living in the past, featuring everything from this year’s body horror classic to the internet’s favourite hippo

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Halloween used to be all about ghosts and witches. But what was a holiday laden with cobwebs and cauldrons has become all about something else: the zeitgeist.

To put it simply, broomsticks are so last season. Nowadays, it’s all about the Halloween hot take. The entire month of October has become a prime opportunity to show off your wide-ranging pop culture knowledge. It’s an IRL quiz among Halloween goers as they try to out-smart and out-meme one another with “if you know, you know” costumes.