It’s less about being reserved and modest and more about dialling down the chaos, practising a little self-care

After brat summer, we are now in demure autumn. Sorry, what? You see, we don’t do trends any more: we do vibes, moods that define the season. Summer’s vibe was brat; autumn’s is demure.

Funny how things work out. When the era of seasonal trends ended – no more new hemline length every September, no more new colour every spring – I think we all kind of assumed that fashion would get more sensible. That we would all, you know, find our own personal style and rotate the same three neutral-toned day-to-night outfits for ever and ever.