Designer launches campaign to banish real feathers from fashion industry as she shows latest collection in Paris

The battle to banish fur from fashion being mostly won, with almost all luxury brands fur-free, Stella McCartney is now on a mission to save the birds.

“One point five billion birds are killed for their feathers by the fashion industry every year,” the designer said backstage after a street catwalk show held in the shadow of the Eiffel Tower, launching a campaign to put bird cruelty in the spotlight.