South Korean skincare brands expected to follow country’s music, film and TV exports in becoming blockbusters

We’ve had South Korean pop, film, fashion and food, and now the latest trend is K-beauty, with sales of Korean skincare brands taking off in the UK as consumers are seduced by products that promise to conjure a radiant complexion.

Britons are cutting back in other areas, but they are still chasing what the beauty industry describes as the “glass skin” look, with retailers reporting a rise in spending on high-end skincare.