Brand bucks play-it-safe approach of much of Milan fashion week with collection of unadulterated creativity

Farmyards and high fashion do not usually gel well, but Bottega Veneta changed that in Milan when it staged its catwalk show among a menagerie of chickens, foxes, horses, bunny rabbits, and birds.

The Milan-based brand’s creative director, Matthieu Blazy, had guests sit on leather beanbags, each depicting a different creature to unveil his spring/summer 2025 collection, a move he said was inspired by the scene of stuffed animals in Steven Spielberg’s ET. As it transpired, the latest Bottega Veneta collection was one that revolved around the unadulterated imagination of childhood and the possibilities the future appears to hold.