Sabato De Sarno takes inspiration from Jackie Kennedy Onassis’ holiday style with a dash of Tom Ford slink

A year after he took on one of the biggest jobs in fashion, the designer Sabato De Sarno has a formula for his new Gucci: “casual grandeur”.

De Sarno needed this show to go with a bang. The response to his first collections could be summed up as: nice clothes but not enough personality. Figures reported in July showed that Gucci sales had fallen by 20% year on year in the second quarter of 2024. Gucci is a big name in Italian culture. People expect not just style but charisma.