My wife, Isabelle Szmigin, who has died aged 68 after a series of strokes, was professor emerita of marketing at Birmingham University and an honorary professor at Henley Business School.

She was dedicated to her work in education. Even in retirement she taught consumer behaviour on international MBA programmes in Finland and Denmark, with plans to do the same in Singapore. She also served as chair of the board of trustees for Alcohol Change UK and her guidance helped the charity thrive.