ASA says telecoms firms must scrap ads that do not give enough prominence in marketing to mid-contract rises

The UK advertising watchdog has cracked down on marketing campaigns by telecoms companies including BT, EE, Virgin Media and O2 for misleading consumers about price rises added to their bills during their contracts.

The Advertising Standards Authority (ASA) has issued a batch of rulings against ads run by BT, its subsidiaries EE and Plusnet, as well as TalkTalk, O2 and Virgin Media broadband.