Coles and Woolworths are accused of inflating prices – but those aren’t the only tactics hurting shoppers

Australian supermarkets have faced growing scrutiny over grocery prices since the pandemic amid the ongoing cost-of-living crisis.

On Monday, Coles and Woolworths were accused of inflating prices for a short period before placing them in “Prices Dropped” or “Down Down” promotions. Australian Competition and Consumer Commission (ACCC) chair, Gina Cass-Gottlieb, branded such savings “illusory”.

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