Analysts warn streaming service needs to tread carefully as its standard subscription rate goes up by 18%

Whether you are binging The Night Agent or American Primeval, getting a Netflix fix has become pricier in the UK as the streaming giant increased subscription costs despite a record audience.

The streaming service has upped the cost of its most popular standard subscription without adverts by £2, or 18%, to £12.99 a month. Its other packages are going up in price, too. The last time it pushed through a price increase in the UK was October 2023.