Stout, which has become fashionable with gen Z drinkers, likely to be valued at more than £8bn

The drinks company Diageo is considering cashing in on booming demand for pints of Guinness by selling or listing the famous beer brand on the stock market, according to reports.

Selling or spinning off Guinness are among a number of options being considered by the FTSE 100 company as part of a plan to revive its fortunes, according to Bloomberg which first reported the story.