Italian region comes surprise eighth place and has plenty of budget package deals available, according to Which?

January is the best month to book a summer holiday – and this year there is a surprise budget option: Tuscany. According to Which?, the central Italian region is among the cheapest package holiday destinations for 2025.

Researchers analysed almost 6,000 package holidays from three of the UK’s biggest tour operators, Jet2holidays, Tui and easyJet Holidays. Tuscany, more usually associated with luxury villa holidays amid rolling hills and vineyards and the expensive hotels of Florence, made it into the top 10 cheapest package destinations, behind better-known budget areas such as Costa Brava in Spain and Corfu in Greece.