Christmas-favourite sweet brand hopes to cut virgin plastic use, but consumers may mourn reusable tub

Tucking into a tub of Quality Street is a Christmas tradition for many British families, and once they have scoffed the chocolates the handy container often takes on a new life, being used for many years as a cake tin or Lego storage box.

But the useful plastic tub could be looking at its last Christmas as the confectionery brand’s owner tests the reaction of Quality Street fans to a new paper container.