Research also shows pitches from female founders less likely to succeed if using phrases such as ‘women’s rights’

• ‘Huge disadvantage’: the hurdles facing women behind femtech phenomenon

Healthcare technology designed to target a wide range of women’s issues is less likely to get funding if there is a woman on the founding team, according to research.

Female founders of femtech products – short for female technology – are also less likely to secure funding if they use “advocacy” words in their funding applications, including “women’s rights”, “take control” or “freedom”, the analysis showed.