In an international survey last year, 39% of respondents said they selectively avoid news to some degree

When Deborah Turness, the head of BBC News, informed her staff recently that she was shaking up how they worked as part of a drive to combat “the growing trend of news avoidance”, she had in mind the likes of Dave Ayres, a handyman from Leeds.

“I used to have the news on the TV every morning for an hour or so as I got the children ready for school and completed my household tasks,” he said. “Now it has literally been switched off and unplugged. I can’t cope with it any more. It’s just too much and there’s nothing I can do about it.”