The It Ends With US wrangling is becoming increasingly nasty – we live in a world where the powerful can ‘bury’ their enemies

First, a mea culpa. Last year I wrote a critical piece about the promotional campaign for the adaptation of Colleen Hoover’s controversial novel It Ends With Us. The fact that Blake Lively appeared to be using a movie about domestic violence to promote her husband’s gin brand as well as her own haircare line, I noted, was pretty grim.