A number of marketplaces have sprung up seeking to make use of anti-establishment fervor – are they here to stay?

Among the many odd things to come out of Donald Trump’s political movement – see ear bandages, doomed boat rallies and rubbish dancing – one that could be here to stay is more prosaic: the creation of a series of rightwing marketplaces and products seeking to capitalize on anti-establishment fervor.

In recent years a number of platforms have sprung up to sell conservative-made items, from “anti-woke” dog food to pro-America lipstick, in a pushback against what they claim is “cancel culture” in the US – and what others might see as a fairly cynical attempt to cash in on rightwing Americans’ political beliefs.