Supermarket giants appear in federal court in Melbourne for first time since ACCC launched action over alleged price increases and discount deals

Supermarket giants Woolworths and Coles have blamed supplier-requested price increases amid a “sudden outbreak of high inflation” in response to allegations by the consumer regulator they deceived customers with fake discounts.

Woolworths and Coles appeared in the federal court in Melbourne on Wednesday for the first time since the Australian Competition and Consumer Commission last month launched legal action against the companies for allegedly misleading customers with “illusory” discounts on hundreds of common supermarket products.

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