The assistant, which has sparked privacy concerns, can also be accessed on £299 Ray-Ban Meta sunglasses

The owner of Facebook and Instagram, Meta, has launched its artificial intelligence assistant in the UK, alongside AI-boosted sunglasses modelled by Mark Zuckerberg.

Meta’s AI assistant, which can generate text and images, is now available on its social media platforms in the UK and Brazil, having already been launched in the US and Australia.