Labour needs voters to believe politics can make their lives better not that politicians are all the same, hence why the donations row was so damaging

When Keir Starmer wanted to inject a moment of levity into his first speech as prime minister at Labour conference, he told a story about visiting a holiday cottage in the Lake District where the owner joked about wanting to push him down the stairs.

As lighter moments go, it had a dark edge. It is British humour, of course, but there is a reason it made an impression on Starmer – it’s a microcosm of what he and his closest advisers see as their greatest threat: the cynicism and disdain with which ordinary people view politicians. The view that they are all the same, all on the take. The widespread lack of trust that politics can make lives better.