Simon Baker says REA Group’s property portal is viewed ‘jealously’ by others around the world because the home-sellers pay the bills

A former chief executive of the News Corp-controlled realestate.com.au says the company views real estate agents as its “outsourced sales force”, outlining how home sellers have been targeted with ever-rising advertising costs.

Simon Baker, who was chief executive of REA Group from 2001 to 2008 and now works as a consultant in the property tech industry, says the “vendor-paid” advertising market operating in Australian real estate is rare globally.