Ticketmaster and Ticketek claim demand-driven prices mitigate the problem of scalping, when tickets are bought – often by AI bots – and resold at inflated prices

Dynamic ticket pricing helps combat ticket scalpers, the company behind $500 Green Day tickets claims – but music industry insiders and consumer groups dispute that, with some concerned the controversial practice skews live events to the rich.

Dynamic pricing – when the cost of products rise and fall according to demand – is well established in Australia, from Uber’s surge prices to utilities and airline fares.

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