The franchise plays in one of the world’s largest sports markets but has yet to win an MLS title. The former Liverpool coach could help change things

In hiring Jürgen Klopp as its new global head of soccer, Red Bull has pulled off the biggest off-field personnel coup in the game. The Austrian conglomerate known for its energy drinks and sports ventures succeeded in securing Klopp’s services when many others, including the United States men’s soccer team, had failed, leading CEO Oliver Mintzlaff to describe it as “the strongest signing of Red Bull’s soccer history”.

Klopp will officially begin his role in January 2025, but between now and then the former Liverpool and Borussia Dortmund coach may take a glance at the network of Red Bull-operated teams and notice a franchise in Major League Soccer in need of some attention.