Easyfundraising has been accused by easyJet’s founder of misleading the public by adopting a ‘charity guise’ to market a profitable company

The website Easyfundraising calls itself the UK’s “biggest charity shopping site”, raising millions of pounds for good causes across the country, from leading charities to friends’ groups to support local schools.

It says it has raised more than £50m for good causes since it was launched in 2005, describing itself on Facebook as a “charity organisation”.