Swiss company On will make history in Paris and is challenging the sneaker superbrands

Hellen Obiri, the Kenyan long-distance runner, is a hot prospect for the Olympics this month. That is not only down to a talent that has seen her take two silver medals previously and a win at the Boston Marathon in April – but also her shoes.

In Paris, Obiri will wear the Cloudboom Strike LS. This innovative design made by Swiss sneaker brand On using what they call LightSpray technology has just been released in time for the Olympics.