Charges of hypocrisy do not land if the supposed hypocrite is not committed to any kind of consistency in the first place

Historians and psychologists will study when exactly the meeting between Donald Trump and Volodymyr Zelenskyy started to descend into political disaster. A plausible contender for an answer is the – in itself trivial – moment when Brian Glenn, representative of far-right outlet Real America’s Voice (newly admitted to the press pool) asked the Ukrainian president why he was not wearing a suit.

That framing – the wartime president was somehow “disrespecting” America – was then picked up in the vile attack on Zelenskyy by JD Vance and repeated by a chorus of sycophants in the Republican party (including Glenn’s girlfriend Marjorie Taylor Greene). Critics immediately pointed out the hypocrisy: if Elon Musk can appear in a T-shirt and a baseball cap at a cabinet meeting, what is wrong with someone wearing fatigues? That gotcha might provide momentary psychological satisfaction – but it’s important to understand why the charges of hypocrisy achieve little with the Maga-world and why, as a matter of political psychology, something different is needed.