People increasingly see relationships as stories in which they must be the protagonist – and TikTok provides the perfect digital stage

TikTok isn’t just for viral dances and questionable cooking hacks; it’s now the go-to guru for your love life. With over a billion monthly users and a For You Page (#FYP) brimming with relationship trends, it’s where people turn to for advice on everything from their sexuality to launching a relationship like it is a PR campaign.

Welcome to the digital age, where TikTok doubles as Cupid … and sometimes, Dr Phil.