Tech company will issue ‘warning’ alerts on profiles of firms that manipulate star ratings, says CMA

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Google has agreed to do more to identify and remove fake reviews, including sanctioning rogue individuals and UK businesses that have manipulated their star ratings, the UK’s competition watchdog has said.

The tech company will also issue “warning” alerts on the profiles of businesses that use fake reviews to boost their ratings, the Competition and Markets Authority (CMA) said.