The former first lady was rolling out her memoir this week – but the biggest plugs were for her gift range, not her husband

There was something almost poignant about Donald Trump’s tweets in support of his wife, Melania, on the occasion of her memoir being published this week. On Tuesday, the former president posted on X that he was “very proud of Melania!”, who is characterised in the book’s publicity material as Trump’s “rock and foundation”. It’s wrong, I know, to ascribe regular human responses to either of the Trumps, but watching activity around the book this week, it was hard not to wonder whether the pair’s pantomime uxoriousness caused either one of them the tiniest pang of regret for faking a loving relationship.

I mean, no, right? Then again, who knows? The comedy and drama of the rollout of Melania are not the revelations – there are none, aside from Melania’s presumably calculated reveal about her position on abortion – but rather the spectacle of watching the former first lady answer questions about a man we must assume she can’t stand. While US reviewers mocked the book’s focus on Melania’s various business ventures – the Washington Post pulled out “the Fluid Day Serum, the Luxe Night with Vitamins A and E, cleansing balm, and an exfoliating peel, all priced between $50 and $150” for particular mockery – and bitterness about her treatment by the “news media”, the author herself appeared on a series of Fox News shows to publicly support her husband’s bid for re-election.

Emma Brockes is a Guardian columnist