Julian Dunkerton on how Brexit was an ‘economic disaster’ and why the brand is focusing on ‘preppy classics’

Julian Dunkerton is striding around Superdry’s barn-like showroom, yanking garments off rails, stroking fabrics and talking up the brand he believes he can bring back from the brink.

Aged 59, Dunkerton could be forgiven for retreating to focus on the rest of his empire, which extends from the family cider business to property and hospitality assets including the No 131 boutique hotel and bar in Cheltenham.