If thirst for attention were an Olympic event, there'd be a photo finish between Tyreek Hill and Noah Lyles

A men's football player runs with the ball.

In claiming he could beat reigning 100-metre Olympic champion Noah Lyles in a race, NFL receiver Tyreek Hill decided to ride the rising tide of Lyles' mainstream popularity, choosing the Olympic afterglow to issue a bogus claim that he could have made last week, last month, or last year.